
Release Date (UK) - 10 July 2009
Certificate (UK) - 18
Country - UK
Director - Larry Charles
Runtime - 83 mins
Starring - Sacha Baron Cohen
Sacha Baron Cohen's character Brüno is an Austrian overtly gay TV fashion icon whose outlandish behaviour (and Velcro outfit!) end up losing him his job. Desperate to be famous he tries to break Hollywood in a variety of hilarious ways, helped by his doting assistant Lutz (Gustaf Hammarsten). After TV networks reject his pilot show Brüno decides that he will never be a celebrity unless he is straight like other stars and spends the rest of the film trying to become straight, resulting in more ridiculous schemes.
Its not as funny as Borat, simply because there's less of a cohesive plot so the laughs don't build up and develop. This is not a film for the easily offended with an overabundance of penis and sex shots making it a very crass and crude film and the beginning of a new era of shocking cinema. At times Brüno's behavior is almost cringworthingly unwatchable - and you cant believe the things he dares to say to people. And this is where the staging element creeps in.
Whats staged and whats not is difficult to tell, and for some people this may ruin the film but for others the guessing game is part of the enjoyment. Scenes that are cut short as people outraged by Bruno walk out are the most enjoyable as they are obviously real. The satirical take on celebrity adoption in scenes where Bruno collects a baby at the airport are obviously contrived but the outrage of a TV shows' audience members feel genuine, even if everybody else there must have been in on it. Scenes of parents who are willing to go to any lengths to get their babies a photoshoot job Brüno plans also feel staged and leave us unsure whether they are actors or is it real - and if so surely they had to interview a lot of other people who walked out before they got to these really desperate parents.
The funniest jokes are implied subtler quips rather than the outrageous graphic sexual jokes and unfortunately most of the best laugh out loud moments are in the trailer. Throughout the film you almost feel guilty laughing though as you don't know whether to feel outraged or not, is it homophobic, does Cohen push things too far here and has he reached the limits of acceptability or is it all fine as most of the people are in on it.
The main problem is that the film is just far too short. According to IMDB the run time is 83 minutes but I think more scenes have been cut since then as I was only watching a film for 75 minutes and watched most of the credits - one scene that was widely publicised as being cut was a Latoya Jackson interview as there was a Michael Jackson quip where Brüno tried to get his number and Universal felt it was too close to his death to include it. It felt to me like there were supposed to be more celebrity bits - I'd heard rumours about all the people Cohen had got but apart from the credit sequence which features a host of music stars who are perfectly happy to play act along as Brüno doesn't insult or ridicule them here. Either there was a lot of untrue celebrity rumour hype or any celebrity's caught out all managed to stop him putting them in the final cut. Even the scene which features a Sears store employee which is still in all the official trailers wasn't in the final film! Thus the gay conversion part of the film feels far too stretched out as thought they had to fill the film with all this material as they were prevented from including more controversial scenes, whether they be featuring celebrities or brands like Sears or simply just behaviour that was a bit too outrageous to be acceptable on screen.